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Marketing Director · Long Island
Amanda Hecht is ready for her next chapter.
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Since 1927, a legacy. Next, its next chapter.

Kravit is looking for a creative engine, not a manager, someone who sets the strategy, executes the campaign, and answers for the number. That is the exact shape of the last eight years of Amanda’s work.

Not a Resume. A Plan.

How Amanda grows Kravit.

A few of the plays she’d run from day one — local, deliberate, and built for a brand with a legacy to protect.

01

Own the South Shore

Partner with the businesses that share Kravit's customer — bridal boutiques, salons, restaurants, and country clubs across Nassau County. Cross-referrals and co-hosted moments that make Kravit the name Long Island trusts for the milestone purchases.

02

The Moms of Long Island

Local Facebook mom groups are where the gift and engagement conversations already happen. A genuine, non-salesy presence there — answering questions, celebrating milestones — turns Kravit into the recommended name, member to member.

03

Schools & Community

Class-ring programs at Oceanside High and its neighbors, plus graduation and prom partnerships across the South Shore. A near-century-old jeweler should be part of the milestones this community grows up on — the kind of loyalty money can't buy.

04

In-Store Events & Wine Nights

Turn the showroom into an experience. Private trunk shows, designer nights, and intimate wine evenings that give clients a reason to walk in, linger, and buy — the human moments a screen can never replace.

05

Live Online Auctions

Livestreamed auctions and drops extend Kravit's reach far past Oceanside, turning estate and one-of-a-kind pieces into events. New buyers nationwide, urgency built in, and a fresh revenue channel on top of the showroom.

06

Content Worth Remembering

A real Instagram and Facebook engine: short-form video, the story behind the pieces, the people behind the counter. Content built to be saved and shared, not scrolled past — the modern version of a window display.

07

The Kravit Journal

A weekly blog and newsletter — buying guides, the meaning behind the stones, local stories — that lands in inboxes and ranks on Google. It compounds: every issue is a new reason to search Kravit's name, and a new page that sells while she sleeps.

The Proof

Numbers she has actually moved.

$0M
Annual revenue grown, from $1M
A single account, quadrupled.
0+
National & global brands marketed
Luxury and beauty, at scale.
0+
Years leading integrated marketing
Retail, e-commerce, luxury, SaaS.
+0%
Instagram audience growth in a year
Under 8k to over 10k followers.
The Role, Line by Line

Everything Kravit asked for. Already done.

The left column is straight from the job posting. The right is where she has already carried it.

  • Full content creation
    Social, email, web copy, landing pages, and short-form video, produced end to end across every brand she has run.
  • Social media & calendar
    Owned strategy, calendars, and brand voice across Instagram, Facebook, LinkedIn, and Google, growing one audience 25%+ in a year.
  • Email & SMS marketing
    Segmented lifecycle campaigns in Mailchimp and Klaviyo, from concept through deployment, built to convert and retain.
  • Agency & vendor oversight
    The primary liaison to outside partners, aligning their work to brand and goals, and repeatedly moving it in-house.
  • Reporting to ownership
    Weekly, monthly, and quarterly performance reporting delivered straight to executive leadership and the C-suite.
  • Creative strategy & brand voice
    A Digital Art & Design degree behind the strategy, keeping one consistent voice across every customer touchpoint.
The Path Here

From building departments to building brands.

2016 — 2020

Digital Marketing Manager

Ultimate Services Nationwide

Co-built a marketing department from the ground up beside ownership during a nationwide launch, and helped carry the company onto the Inc. 5000.

2020 — 2022

Marketing Manager, E-Commerce

Paramount Beauty Distribution

Led digital marketing for 100+ professional and global beauty brands, ran the Shopify storefronts and product launches, and grew the Instagram audience 25%+.

2025 — Present

Marketing Consultant

Independent

Full-stack marketing for brands across home services, luxury, and lifestyle: strategy, content, campaigns, and the reporting that keeps ownership in the loop.

The Toolkit
Brand StrategyContent & CopywritingShopify · WordPress · WebflowSEO / SEM & Google AdsKlaviyo · MailchimpShort-Form VideoGoogle Analytics & ReportingAdobe Creative Suite · CanvaPaid SocialCRM & Lifecycle
The Next Chapter

Ready to carry the legacy into its next chapter, and to market it the way it deserves.

Amanda Hechtfor